The leadership team

Our leadership team has deep expertise and real experience - qualities needed in order to create and develop a company that can positively impact a global industry.

Henrik Müller-Hansen

CEO & Founder

Henrik and his team launched Optimalprint in 2007. As Optimalprint grew so did the idea on how to improve the profitability and efficiency within the printing industry. This led to the launch of Gelato in August 2012.

Previously, Henrik worked at Tele2, a telco challenging the traditional industry. Henrik held positions such as CEO-assistant and Head of the Business Customer Area in Sweden. From 2003 to 2006 he was CEO of Tele2 Norway, growing the company from 1.5 billion NOK to 3.2 billion NOK.

Henrik has an M.Sc.E; Major in Managerial Economics from Stockholm School of Economics, Sweden.

Kelli Fairbrother


Kelli oversees Gelato’s global operations, including printing, packaging, logistics and local country operations. She makes sure we deliver on our commitments to customers around the world and we continue to innovate our products and services.

Previously, she worked as Interim President, International, for Deluxe Entertainment Services Group, a digital entertainment and technology services business. Prior to Deluxe, Kelli served as Group Strategy Director at Whitbread Group Plc, and the market entry of its flagship brands into Germany. She joined Whitbread from McKinsey, where she balanced her time between consumer and B2B technology clients.

She has an MBA from Harvard and started her career as an officer in the US Army after attending West Point.

Mike Arbuzov


Between 1999 and 2008 Mike has been part of various programming teams working within fast growing IT companies, e.g. and Skype. During his last years at Skype, Mike worked as Web Backend Analyst. This responsibility granted unique insights related to the new technologies employed at Skype.

Mike is an efficient programming expert, providing our customers and us with the best possible, yet highly cost-efficient, technological Products.

Mike received his bachelor’s degree in Computer Science from Tallinn University of Technology, Estonia.

Rebecca Razulis

Customer Operations

Rebecca ensures that all Gelato customers - individuals on Optimalprint as well as global companies printing with Gelato Globe, have a seamless experience when using our services.

Previously, she worked in Customer Service for Amazon, where she was responsible for customer experience, delivery experience, executive customer relations, and social media customer service in the UK.

Prior to Amazon, Rebecca worked as a Strategy & Operations consultant at Deloitte, supporting public sector clients in Washington, DC.

Rebecca holds an MBA from INSEAD and a BA in Latin American Studies and East Asian Studies from the Johns Hopkins University in Baltimore.

Brent Baumbusch


Brent was previously CFO of EWOS, one of the world's largest suppliers of aquaculture feeds. At EWOS he drove significant operational improvement and growth before leading the sale of private-equity backed EWOS to Cargill - a 12 Billion NOK transaction. Prior to joining EWOS, Brent was CFO of SPT Group, a global software company. Before his two recent CFO positions, Brent spent 7 years working with technology and telecom clients at McKinsey and 3 years at Capital One.

Brent holds an MBA from INSEAD and studied Mathematics and Economics at Duke University.

Yvonne Rivera

Head of HR

Yvonne is heading our HR department, building a strong, global and business driven HR organization across the Gelato group.

Previously Yvonne worked for EVRY, a leading IT services and software provider in the Nordics with 8 500 employees, where she was responsible for the HR departments in the company’s international subsidiaries, compliance and business development. Prior to EVRY she experienced the start-up world where she as Country & HR Manager started Lycamobile´s office in Norway, defining business and sales plans while developing the organization. She also developed a program for The City of Oslo to coach and empower young girls with different challenging life circumstances.

Yvonne is a genuine people’s person with an entrepreneurial personality and she is passionate about aligning people and business to succeed.

Steve Harding

SVP Business

Steve oversees Marketing, Sales and Customer Success for Gelato Globe.

Before joining Gelato Steve worked as Regional Vice President at Salesforce where he and his team sold digital transformation and marketing technologies to enterprise customers.

Prior to Salesforce, Steve was Vice President Sales and Business Development EMEA and APAC at Antenna Software, which was later acquired by Pegasystems. Steve continued to work at Pega post acquisition selling technology to Fortune 1000 brands. Steve has extensive experience of building globally scalable direct and indirect go-to-market strategies for telecoms and technology companies.

Before selling Software, Steve spent 8 years in Telecoms and 8 years in the Leasing industry and is also a qualified Chartered Accountant.

Oliver Ridley

SVP Product

Oliver leads the digital product management and user experience teams at Gelato.  He has worked with product management teams around the world in a variety of sectors for nearly twenty years, from start-ups to large multi-national companies.  Earlier in his career he spent ten years at eBay designing and building features for millions of customers, and led the team responsible for all selling products across the European markets.

Oliver holds a bachelor’s degree in Physics from Imperial College, London, and studied Marketing Management at the University of Cape Town.

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