The leadership team

Our leadership team has deep expertise and real experience - qualities needed in order to create and develop a company that can positively impact a global industry.

Henrik Müller-Hansen
CEO & Founder

Henrik and his team launched Optimalprint in 2007. As Optimalprint grew so did the idea on how to improve the profitability and efficiency within the printing industry. This led to the launch of Gelato in August 2012.

Previously, Henrik worked at Tele2, a telco challenging the traditional industry. Henrik held positions such as CEO-assistant and Head of the Business Customer Area in Sweden. From 2003 to 2006 he was CEO of Tele2 Norway, growing the company from 1.5 billion NOK to 3.2 billion NOK.

Henrik has an M.Sc.E; Major in Managerial Economics from Stockholm School of Economics, Sweden.

Kelli Fairbrother

Kelli oversees Gelato’s global operations, including printing, packaging, logistics and local country operations. She makes sure we deliver on our commitments to customers around the world and we continue to innovate our products and services.

Previously, she worked as Interim President, International, for Deluxe Entertainment Services Group, a digital entertainment and technology services business. Prior to Deluxe, Kelli served as Group Strategy Director at Whitbread Group Plc, and the market entry of its flagship brands into Germany. She joined Whitbread from McKinsey, where she balanced her time between consumer and B2B technology clients.

She has an MBA from Harvard and started her career as an officer in the US Army after attending West Point.

Rebecca Razulis
Customer Operations

Rebecca ensures that all Gelato customers - individuals on Optimalprint as well as global companies printing with Gelato Globe, have a seamless experience when using our services.

Previously, she worked in Customer Service for Amazon, where she was responsible for customer experience, delivery experience, executive customer relations, and social media customer service in the UK.

Prior to Amazon, Rebecca worked as a Strategy & Operations consultant at Deloitte, supporting public sector clients in Washington, DC.

Rebecca holds an MBA from INSEAD and a BA in Latin American Studies and East Asian Studies from the Johns Hopkins University in Baltimore.

Mark Chaplin

Mark has 30+ years experience in media and technology. He has stayed at the forefront of technology innovation, helping companies transform and adapt to technological disruption.

Most recently, Mark served as COO, EMEA, for Deluxe Entertainment Services Group, a digital entertainment and technology services business. Prior to Deluxe Mark worked as an independent consultant helping a range of organisations to develop technology solutions and overcome operational challenges. From 2006 to 2009 Mark was Director of Innovation and Business Change for ITV Studios where he advised on and delivered new workflow and technologies across production, licensing and distribution for some of the world’s most famous TV brands.

Brent Baumbusch

Brent was previously CFO of EWOS, one of the world's largest suppliers of aquaculture feeds. At EWOS he drove significant operational improvement and growth before leading the sale of private-equity backed EWOS to Cargill - a 12 Billion NOK transaction. Prior to joining EWOS, Brent was CFO of SPT Group, a global software company. Before his two recent CFO positions, Brent spent 7 years working with technology and telecom clients at McKinsey and 3 years at Capital One.

Brent holds an MBA from INSEAD and studied Mathematics and Economics at Duke University.

Yvonne Rivera
Head of HR

Yvonne is heading our HR department, building a strong, global and business driven HR organization across the Gelato group.

Previously Yvonne worked for EVRY, a leading IT services and software provider in the Nordics with 8 500 employees, where she was responsible for the HR departments in the company’s international subsidiaries, compliance and business development. Prior to EVRY she experienced the start-up world where she as Country & HR Manager started Lycamobile´s office in Norway, defining business and sales plans while developing the organization. She also developed a program for The City of Oslo to coach and empower young girls with different challenging life circumstances.

Yvonne is a genuine people’s person with an entrepreneurial personality and she is passionate about aligning people and business to succeed.

Jose I. Herrero
SVP Consumer

Before joining Gelato, Jose was EVP and Managing Director Commercial Marine Division at Navico, a leading provider of marine electronics, where he established a new global division and achieved significant growth both organically and through M&A.

Prior to that, Jose was a Principal at Bain & Company, where he worked in strategy, M&A and sales excellence with telecom, technology, and private equity clients.

Jose holds an MBA from INSEAD and a MSc in Computer Science from the Polytechnic University of Madrid.

Steve Harding
SVP Business

Steve oversees Marketing, Sales and Customer Success for Gelato Globe.

Before joining Gelato Steve worked as Regional Vice President at Salesforce where he and his team sold digital transformation and marketing technologies to enterprise customers.

Prior to Salesforce, Steve was Vice President Sales and Business Development EMEA and APAC at Antenna Software, which was later acquired by Pegasystems. Steve continued to work at Pega post acquisition selling technology to Fortune 1000 brands. Steve has extensive experience of building globally scalable direct and indirect go-to-market strategies for telecoms and technology companies.

Before selling Software, Steve spent 8 years in Telecoms and 8 years in the Leasing industry and is also a qualified Chartered Accountant.