After merging with Wilhelmsen Maritime Services AS Safety Business, Survitec found themselves with a 50% increase in headcount and a perfect opportunity to get everyone on board with the new company. We sat down with Group Marketing Director Rachel Waring to hear her story and get some tips for other CMOs facing a rebranding project.

Key Lessons

  • It's bigger than you think
  • Get leadership support from the beginning
  • Use brand champions for embedding the brand
  • Listen to customer feedback
  • Be aspirational, but stay true to yourself

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Watch our promotional video for a few highlights.

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“It's actually quite a complex exercise. The rebranding was not just about the visual identity-- it was about a new meaning... It was an opportunity to get everyone engaged and really enthusiastic about something new within the business.”
Rachel Waring, Group Marketing Director, Survitec

Download our Tips for Rebranding to help you think through your project.