Top 5 products to sell online in 2021

With online shopping trends constantly changing, it can be difficult to pinpoint which products your business should be selling. Decision fatigue is no stranger to consumers but we appreciate it’s something that also affects ecommerce store owners. With that in mind, we’ve curated a handy list of our 5 favorite products to help ease the stress of deciding what to sell.

This list is designed to help you get customers in the door, increase basket size and maintain your 2021 success by turning new visitors into repeat customers by offering a wider - yet targeted - array of zeitgeist products.

1. Wall art

Home became everything in 2020. As we continue to spend more time in our homes than in past years, creating personalized, inviting and tranquil spaces has never been more important. Sales of wall art have skyrocketed, and because of the seasonality aspect of wall decor, it’s the perfect item to sell year-round. Beyond wanting to make the domestic space more pleasant, don’t underestimate the desire on the part of home-workers to have a compelling background during Zoom calls! This accounts for why, in a recent study by Technavio, the value of the wall décor market in the US has been projected to grow by USD 10.78 billion during 2021-2025.

When you’re thinking about which styles of wall art to sell, don’t be afraid to stick to the tried-and-tested trends and favorites such as bold abstracts, creative and atmospheric photography, vintage prints, and line art. Expand your selection (and profit margins!) by selling art in multiple mediums - posters, framed posters, canvas, and aluminum or acrylic prints. Luckily, Gelato handcrafts and locally produces each order, so no matter what your customers choose, they’ll have their homes spruced up in no time. Check out the full wall art selection here.

2. Mugs

Mugs are rather like your favorite spot on the couch. A go-to comfort, seldom changed, but it’s nice to know there are other places to sit, if you wanted. A cupboard full of different mugs is truly the sign of a welcoming and comforting house or office.

Mugs are also one of the most popular gifts, so it’s a good idea to offer a wide variety of designs, as well as keep up with seasonal trends. As with all of your products, knowing your customers and what excites them is key. If a particular design of another product sold well - mug it! Keep a close eye on seasonal trends and viral memes to spot possible designs and bestsellers, then mug it! You get the idea…

Recently we have launched the magic mug, which reveals your design once a hot beverage is poured into it. Explore this and more options in the catalog to launch your next bestseller.

3. T-shirts

It pretty much goes without saying that the t-shirt will never go out of style. And thanks to current fashion trends, the t-shirt has become a mainstay of streetwear and haute couture alike.

According to Grandview Research, the global custom t-shirt printing market size was valued at USD 3.64 billion in 2020 and, between 2021 and 2028, is expected to expand at a compound annual growth rate (CAGR) of 9.7%. So the opportunities are near-endless when it comes to the trusty tee. If your customers are young and trend-conscious, have a look at fashion influencers and see what they’re wearing: there’s no shame in capitalizing on the now and being in-sync. If your brand is more upscale, position your t-shirts as a comfortable yet unique way to complement a fancy ensemble. By offering a multitude of options, from vintage logos and scenes, to trendy slogans and sharp graphics, you can link to this most evergreen of wardrobe staples. Check out our T-shirt selection here.

4. Hoodies

The hoodie is here to stay and we must accept and embrace it. Like t-shirts, it has firmly anchored itself in current fashion trends. Not to mention, just like wanting to put on a different outfit to wear into the office everyday (circa 2019), people are now wanting to fill their closets with comfort-wear options to sport in the living room, home office, or bedroom.

We’d recommend sticking with the t-shirt rules when it comes to choosing what you put on your hoodies. Keep it trendy, go with what you know your customers like, and remember versatility - the hoodie is synonymous with casual comfort, it can be dressed up (or even worn in the boardroom, as Mark Zuckerberg has championed) so remember that keeping it plain and basic is not necessarily a bad thing. Or how about letting your customers unleash their creativity and customize their hoodies with text and images? You can easily add customization to the products in your store with Gelato. Explore the hoodies we offer here.

5. Cards

2020 saw the world turn digital: In a matter of weeks, from online shopping to video calls, people had to embrace the necessary opportunities provided by tech. The corresponding growth in popularity of greeting cards, one of Gelato’s best-selling product categories, can perhaps be explained by people, newly thrust into a paperless world of digital-only items, wanting something physical, tangible and unique. In a blizzard of emails, cards offer something personal and substantial.

The good news is that as a category, cards are great sellers, offer good margins, and present options for customization which unlock the creativity of store owners and consumers alike. Check out the cards we offer in our product catalog.

Ready to get started? Place your first order here