Key summary

  • There is currently a monumental crackdown on pollution in China
  • China's government is taking a proactive approach in regulating environmental laws
  • Gelato’s commitment to reducing print volume and wastage - along with radically cutting delivery distances - fits with the country’s environmental focus

There is a major pollution crackdown underway in China. The scale of which has attracted media attention from around the world and has been big news here.

What is happening? Well, the Chinese government - which has been taking an increasingly proactive approach to regulating environmental laws - is taking tough action on those failing to meet emission requirements.

Up to 40% of all China’s factories are said to have been shut down at some point in order to be properly inspected by environmental bureau officials and more than 80,000 factories are believed to have been reprimanded, fined or had officials charged with criminal offenses.

The move is primarily impacting the manufacturing industry but is representative of China’s general focus on reducing pollution and increased environmental consciousness.

When Gelato launched in China, we recognised that environmental concerns throughout the country were on the rise. As a result, the ‘90/50 vision’ we share with clients - reducing shipping distances by 90% and reducing print volumes by 50% - made our a business a good fit for the country.

Read more: Why 90 and 50 will make a huge difference when managing your marketing material

As Gelato enables companies to produce their prints close to where they’re actually needed, it helps radically cut delivery distances and the associated Co2 emissions. Rather than printing centrally and shipping to many offices, the materials are printed close to delivery by printers in the Gelato Network.

For example, our eco-friendly print service helped global manufacturer Zehnder Group cut its print delivery distances by 87%, which led to an estimated 81% reduction of CO2 emissions.

By being able to order prints and have them delivered quickly (on demand), there is also no need to over-order, just in case more are needed. In a Gelato commissioned PwC study, average excess-print was found to be 20-25% alone. Reducing volume reduces emissions caused by paper and pulp, along with landfill waste.

Locally producing marketing material is much more aligned with China’s focus on pollution reduction and increased environmental consciousness. It is also much more efficient and helps avoid other challenge such customs (if importing) and global brand consistency (through Gelato’s brand management software).

Read more: What to think about when ordering printed marketing material in China