T-shirts and hoodies are classic garments that we all buy year after year, and everyone has a favorite! Incorporating trending designs into your apparel collection can help your products stand out and make your store the go-to destination for all your customer’s apparel needs. With trends constantly changing, it can be tricky to figure out how to make your products a hit - so let’s start with the basics. Today we’ll focus on two factors that are sure to catch your customers’ attention: color and design.
Joel Spolsky, the creator of the platform Trello, and we agree, especially if you use Gelato’s design tools and platform to create and fulfill your on-demand apparel collection. You can create and add new designs every day to adapt to new trends, without adding any additional costs to your business before an order is placed. Keep scrolling to take a deep-dive into 10 trends that can trigger your customers’ interest.
From white, beige, and cream, to maroon tones, there is a rich range of possibilities to create a simple, elegant, and neutral garment collection. Why? neutrals are trending in the fashion world now, but beyond that these classic colors work with practically anything. Add some minimalistic art or line drawings to personalize your design, or simply add the name of your brand, and “voilà!”, you will have the perfect classic piece that anyone could want to have in their wardrobe to easily mix and match.
Looking for an elegant and smart color to pair with jeans anytime and anywhere? Navy blue is, and will most likely always be, a must. Whether you choose from a hoodie, crew neck sweater, or a classic t-shirt, this color makes any design stand out, but pairs especially well with designs that feature light colors such as white to any soft tone. We’ve just added the navy color to new products in the apparel catalog, so consider checking how well these new navy styles pair with some of your bestselling designs.
Light blue and light pink are both unisex. The color attribution to different genders no longer exists in fashion, and in fact, it has become the opposite - a trend. Leverage this current fashion momentum and launch these colors for everything from urban casual like the pull-over hoodie to the t-shirt. Don't miss out on the opportunity to ride this trend - we have a feeling it is here to stay.
Nothing says “winter is coming” more than a sweater or a pullover hoodie. Take advantage of seasonal holidays and create something fun for special dates and moments of the year like fall, Halloween, Christmas, New Year's Eve, Valentine’s Day, and more! You can take advantage of these strong opportunities by playing with color palettes and matching your seasonal designs to colors that match them best - for example, warm orange tones are classic for fall, while red and green remind many customers of the holidays. Creating new designs that follow these themes in the "new color hoodies” (and others) will help your ecommerce store stay relevant and have your customers coming back every season.
Grammy-award-winning singer Billie Eilish is a great ambassador and inspiration of this street-style global trend that has placed oversized, baggy clothing into the fashion spotlight. The big black, grey, and colorful oversized t-shirts and hoodies have become the everyday outfit of Gen Z, and it is taking comfort to a whole new level. Less body exposure, a different set of volumes, and many opportunities for customization and personalization for both you and your customers. Explore the L, XL, XXL, and XXL sizes in our catalog to offer a unisex style fit for everyone.
You don't need to be part of a rock band to play with a nice black hoodie and rock a leather jacket. These two are a match made in heaven - a classic look that will most likely stay in style for years to come. Your customers can rock any stage or season with this look and a unique expression and creative design. Take the all-black trend to a new level and add a message or quote on the chest area of the hoodie to make it truly pop.
Artistic chaos and non-traditional constraints are a historical representation of freedom. That’s why psychedelia has become increasingly popular since the 60s, and " its popularity seems to have spiked this year according to style experts”. You have probably seen tie-dye apparel trends reemerging for a while now, but abstract psychedelia is also an artistic movement, full of strong colors, fun designs, and unique details. Flip white garments upside down by filling them with intense abstractions and explosive arrangements, and offer a taste of Alice in Wonderland in your catalog.
The outdoors keeps fascinating the human being - especially during and after the lockdown when many people moved their social outings from bars and restaurants to mountains and forests. Take advantage of your customers’ yearning to connect with nature by featuring nature pattern designs, earth color schemes, and illustrations that offer a sense of serenity and green vibes. These designs are especially suited for sustainable garments like the new 100% cotton t-shirt. Launch these more environmentally-friendly products and reinforce your brand’s commitment to sustainability. Learn more about eco-friendly apparel and the sustainability impact you can have "here”.
Sometimes more social than conscious. No matter if your customers want to save the pigeons in their city, protest against pineapple pizza, or emulate the hoodies of Squid Game, the customization opportunities that apparel offers for sending a personal message while simply walking one’s dog is a must. "The most preferred shirts” and hoodies for this trend are white, black, and grey, but don’t be afraid to experiment with bold colors that make your statements pop. Pick your colors wisely based on your designs and messaging - choosing the right colors between your palette to purchase their favorite fits.
These classics never left and probably never will. Pop art has new fans every decade thanks to comic culture and graphic designers who help bring it back. This particular style is full of bright and primary colors, allowing you to play with various tones of t-shirts to create dramatic illustrations and designs. Check out our most colorful apparel garments for adults and kids to make your own designs pop, and enjoy the fun while creating. This may not be a style for everyone, but it is sure to be a hit amongst pop art lovers and is a highly recognized style across the world.
Feeling inspired yet? Now get ready to explore the catalog and select the products that are the perfect fit for your designs.
Best practices from Shopify sellers
Top tips to win this Valentine’s Day
5 tips for preparing for the sales period
Why product images are so important - and how they influence conversions!
Last minute Black Friday preparation
Why personalized gifts will make a lasting impression