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Growth | How BSG used AI quoting to win... | GelatoConnect

Written by GelatoConnect team | Feb 27 2026

On-demand CEO interview

GelatoConnect CEO and Founder Henrik Müller-Hansen talks to BSG's Andy Gaulton about winning bigger with AI-powered quoting.

Skilled print estimators are harder to find. Quotes that take hours lose jobs to whoever replies first.

What you'll hear 

  • How BSG won a £750,000 tender using instant, self-serve quoting
  • Why pricing consistency matters more than most PSPs realise
  • How AI Estimator enables growth without adding headcount
"Our estimators have to sleep. AI Estimator does not. You can log on at any point and get the prices you need." Andy Gaulton, Print Production Director, BSG

 


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Free benchmark: Get the 2026 AI quoting benchmark — quote turnaround, close rate, and accuracy data from print operations running AI estimation in production.

 

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